Adver-Kiosk

GeoTagged, [N30.23898, E97.76146] I go to the university Monday - Wednesday, and since parking is not only expensive but there are only 14,000 spaces to accomodate 50,000+ students... Well I've opted to take the bus. With that said, I have started taking the bus, and let's just say that it is the way to travel here. Well, i'm addicted to advertising, and so during my pretty peaceful ride I take the opportunity yo just stare through the window and watch OOH billboards. We live in a society of "it's all about me," and we enjoy pushing the laws and our attention to the limits; via texting while driving, changing CDs, cleaning the car, talking on the phone, watching movies, doing your make up or the worst drinking under the influence. Now in order to be able to get your point across to these last group people/consumers your message needs to be short, strategic and to the point. The attached OOH does an amazing job, I think. What do you??

Based on the last post, and continuing to speak about the new amazing price that is free , here is a really interesting book on the topic. Chris Anderson, the author, does a very good job at promoting the idea that free is in fact the best way to make money. As a matter of fact, if you want his book go to Longtail.com or download it from iTunes (quick FYI, its one podcast per chapter). He goes on to that say free in this economy is not just another marketing gimmick, but in fact something that will attract customers. To close, here is a great example of what free can do for you. Radiohead's In The Rainbows album, was available for practically nothing online - it wasnt free, but it was whatever the consumer wanted to pay (not quite the normal $15.00). To date, the average amount paid was $6 for the album, but it has been the most successful. The tour that followed the album sold 1.2million tickets... making it their biggest. As we are thinking about marketing to the new consumer (t...

This post is a quickie... I just wanted to give HEB credit for being innovative on their way of moving products across categories. All you do is buy a the 'big' ticket item of the week, usually meat, and they'll throw in the buns, mustard, and chips (all their brand of course). Anyway, this is perfect during this economic situation, they are not 'rolling back,' they are giving you something for free. It's a good idea to mention that based on research, it has been said that those that advertise (or give something) during economic downturns see an increase in loyalty and purchase intent...

GeoTagged, [N30.34914, E97.77996] Remember the days of only Nutrigram as the 'healthy' bar??? Well, those are long gone! Nowadays all bars have fiber, and taste, so what differentiates each brand?? The picture shows is a great example of what can happen when your main POD is one that can be imitated and taken up a notch F1 was the first fiber bar with taste... Now Kelloggs is claiming same amount of fiber and tastier than F1... So the question becomes, how should F1 counter attack?

So it has been a while since I have had the chance to write about advertising.... A lot of things have happened since then, some cool ads have joined the web, and many horrible ones have bombarded our brain. Anyway, without being too much of a Debbie Downer here, I have decided to share this amazing ad - at least in my opinion - the Jack in the Box Mini Buffalo Ranch Chicken Sandwich. Since the moment I saw the spot I couldn't stop thinking of Del Rio's " Macarena ." .... Ok in case you haven't seen the spot (or you just want to see it one more time), here it is.... Now isn't this just a fun ad overall?! So we all think of Crispin as the cool ad agency that manager to make the news every time they have a new BK spot, but what about JIB? They have definitely done an amazing job with their branding. They are changing their store fronts, they've killed jack, they've given Jack a bowl haircut and now they've created a cool dance that its ALL abo...

Talk about competing against HEBs PLs. While driving back from Austin last week I saw this 18 wheeler promoting all of these brands. All I could think was, if you are a consumer who likes HEB you are in luck, but of you are a competitor you are pretty much screwed... Thoughts?

I know what you are probably thinking, some sort of back experience while changing tires... well, not today. A couple of days ago, my wife and I were traveling back from Dallas, when she suddenly says, "Discount Tires, that is not a name that I would want to trust for my tires." As I heard her say that, all I could think was, WOW, that is so true! I bet when the entrepreneur sat down his idea of a perfect tire place was one that would not overcharge you for the work/tires they had or did. So his conversation with his other venture capitalist might have sounded something like this, "I have it! The name of our place will be Discount Tires, and people will love it." Many years later, the company is still strong, well I don't really know if its profitable, but they are still out there. My question to you is the following, what do you think of the name? I mean, who doesn't want to get cheaper, sorry, lowered price tires (not really cheap)? Now, the name does ...