As we all know, the Super Bowl is the most watched show of the year. For today's posting I have chosen 4 very different but entertaining spots... My Hypothesis on advertising prior to the airing of the SB: Super Bowl ads are supposed to be funny, but with the change of administration and their number 1 selling proposition of 'Hope' as well as the state of the economy, this years ads will either be funnier, more emotional and/or more call to action. My Hypothesis was: Proven half true, depending on which commercials you focus on. One thing was for sure... Brands sold their benefits stronger, while leveraging CHANGE + HOPE. Would you agree? Take a look at the following spots and let me know... Pepsi - "Refreshing Generations" Great ad that shows how brands adjust to new consumers while delivering on their main benefit. Talk about rebranding and evolving a brand... the change of their logo, the colors, the music. What I really enjoy about this spot were the parallel...
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