Based on preliminary reports the 2010 World Cup, which was hosted by South Africa was a success - in viewership, merchandise and even tourism. The point of today's commentary is not to talk about the cup's success, but about the who really scored the last goal. As I came across the attached email I began to think what an amazing job Nike had done through out the world cup in order to ambush Adidas marketing. Sure, after Adidas noticed Nike's approach) and well known strategic point of view (i.e. Olympics in Barcelona) they took it to FIFA and pretty much said, "we are paying you millions of dollars to be the "World Cup" sponsor, make sure its known. Any how, so as the month long tournament progressed, there were more mentions of the soccer ball, and the importance of its sponsors. With all of the above said, I have a couple of comments to close with (thought starters if you will)? It is usually said "no publicity is bad publicity." Can Adidas really...
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