What are your 09 resolutions? Lose weight, spend less, vacation, go back to school, get a new job, get a promotion, write a book??? Whatever they are, I'm sorry to be the bearer of bad news, you are not the only one. Which brings me to the spot below, Extra Gum. Knowing how the recession (or economic downturn) is shaping consumers behavior, Extra's creative and strategic approach decided to jump on the wagon and make sure they let the consumer know that they know what is going on in their minds. As you are looking at the spot below, think of the following questions: To what consumer is this spot talking? What is the insight behind the execution? Media placement? who is Extra competing against? As I mentioned on the title of this posting, 09 will be all about staying home, maximizing in-home resources and spending less money... in other words, coping with recession, or as Ann Mack from JWT said, "recessionary living." With this in mind, marketers/advertisers need to be...
If you are one of those curious individuals with an open mind and passionate heart, and like to talk about marketing, advertising, human behavior, or whatever it is you like, then this is your blog. We hope you find our point of view interesting, but most important amusing. Enjoy!