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Showing posts with the label UT Branding

"Come to Texas weekend!" - The Branding of UT

So, as most of you know, I have been blessed enough to have been accepted to the PhD program at the University of Texas at Austin. I am super ready and pumped to get started as soon as possible. But anyway, so a couple of weeks ago, from the moment I received the letter of admittance, I have received many other flyers. Among these many flyers/ads, I have seen dorms, credit union(s), some apartments... and ALL of them are bombarded with verbiage that promotes the "longhorn/UT experience," which is awesome don't get me wrong, but they all seem to be basking on the association with the UT brand. With that said, I was invited by the graduate advisor to a "Come to Texas" event, which is hosted by the Graduate School. These event is specifically aimed at recruiting minority groups who have been accepted to the program. The graduate school pays for most of your travel expenses, including board and parking, which in Austin tends to be slightly pricey (the parking downto...