Jack's New CK Sandwich Dance

So it has been a while since I have had the chance to write about advertising.... A lot of things have happened since then, some cool ads have joined the web, and many horrible ones have bombarded our brain.

Anyway, without being too much of a Debbie Downer here, I have decided to share this amazing ad - at least in my opinion - the Jack in the Box Mini Buffalo Ranch Chicken Sandwich. Since the moment I saw the spot I couldn't stop thinking of Del Rio's "Macarena." .... Ok in case you haven't seen the spot (or you just want to see it one more time), here it is....

Now isn't this just a fun ad overall?! So we all think of Crispin as the cool ad agency that manager to make the news every time they have a new BK spot, but what about JIB? They have definitely done an amazing job with their branding. They are changing their store fronts, they've killed jack, they've given Jack a bowl haircut and now they've created a cool dance that its ALL about the product - i mean its a pretty catchy toon, and the casting, well its pretty ridiculously good too.

I'm really interested in what you think about this spot?

Comments

Necessary Brand Extension?

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I know that good marketing is supposed to catch you a bit off guard and make you think about the message but this is just too much... Why? Because, 1) although it in fact was unexpected, it crossed the privacy line (which by today's standards is pretty low). 2) it's not creative, and 3) lacks authenticity... Which is the last thing you want if you deal with money. Thought?!

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