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Discount Tires... Really?

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I know what you are probably thinking, some sort of back experience while changing tires... well, not today. A couple of days ago, my wife and I were traveling back from Dallas, when she suddenly says, "Discount Tires, that is not a name that I would want to trust for my tires." As I heard her say that, all I could think was, WOW, that is so true! I bet when the entrepreneur sat down his idea of a perfect tire place was one that would not overcharge you for the work/tires they had or did. So his conversation with his other venture capitalist might have sounded something like this, "I have it! The name of our place will be Discount Tires, and people will love it."

Many years later, the company is still strong, well I don't really know if its profitable, but they are still out there. My question to you is the following, what do you think of the name? I mean, who doesn't want to get cheaper, sorry, lowered price tires (not really cheap)? Now, the name does suggest that they are priced lowered, and that they are not necessarily cheaper, hence the Discount... Just a thought...
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  1. Michelle CastanedaApril 28, 2009 at 11:39 AM

    It's funny that I'm studying advertising and never really put thought into the name of Discount Tire Co. My family actually has a contract with them and we've never had any problems. I suppose the reason why I've never put thought into the name is because it never struck me as being negative. I do agree that the term "discount" reflects more on cost than quality. My parents are very careful with how they choose businesses they contract with so it would be interesting to ask and see why they chose Discount Tire. ...I'll get back to you on that.

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  2. IsaacApril 30, 2009 at 1:52 PM

    haha that would be great, dont get me wrong, the name is a good name... As you said, Discount can be in $ and not quality.. still, interesting to know their thoughts.

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  3. MichelleMay 5, 2009 at 9:42 AM

    So, I approached my dad the other day since I coincidentally needed to go to Discount Tire on Saturday to get my tires rotated and balanced. Turns out, when we first moved to San Antonio, most of the area we lived in was not developed yet and the nearest tire service was Discount Tire -- about 3-4 miles away. I probed my dad with more questions to try and find out if word-of-mouth or advertisements had anything to do with their decision, but it turns out location was the main influence.

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  4. IsaacMay 5, 2009 at 5:50 PM

    location, location, location...

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