

Well, I have thought about it many many times, and they usually begin like this:
- Paper cut!!... oh well, I'll wash it and it will go away
- Cramp!!... ok, just stretch it and I will be ok
- I'm getting sick... get some rest and I will feel better tomorrow
- My eyes are so dry... just close them for a little while and they'll tear up
Think about this...
- We are able to think before we speak
- We are able to think before we write
- We read and process the information
- We are an extremely organized mass - walking, running, sleeping
- We can transport ourselves
- We get tired
- We update it as necessary (girls well.. you know... sorry to be a little stereotypical here, but they lead in procedures)
- We change its look as necessary (and depending on the visit)
- 24hrs a day (our body doesnt take a break)
- An AP can always tell the client, let me do some research first, I dont want to provide you the wrong answer
- As an AP you need to be able to do research and organize your thoughts before your write your client's communication strategy
- Just like a brand, we get tracking information (or any type of research), process it, and then make sense of it - for us and for the team
- With so man changes in culture and in the marketplace, an AP needs is always organized
- We need to travel to understand consumers across the world
And that is a good question. To be quite honest, today's blog was just to share and make you think how perfect we are - because not including religious stands here, that cant be denied.
And to close, and my final thought is this...
As we continue to strive to run the perfect company and to find the perfect insight, I urge you, I challenge you to rely on the understanding of your body and use that source of perfection to amend company mishaps, and really understand team work and leadership (I'm thinking of the heart and mind).
Hope this made sense... if not, well, I hope you at least had fun reading it.
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