McD's... Happy St. Pat's Day!!

First was the solar menu clock (OOH billboard) two years ago and now this awesome out of the cup.. well box stunt...

Speechless... WOW!

Thoughts?!

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Necessary Brand Extension?

As the yogurt wars continue to strengthen, brands are needing to find a stronger point of differentiation and go after stronger niches. While reading something online a couple of days ago, the above ad came up and left me thinking; is this right? Let me begin by saying that I love yogurt and in fact have it for breakfast most often than not. To be quite frank, I have never being a big fan of Yoplait - it's too sweet for my taste. This could very well be the fact that I grew up in Mexico, where yogurt is sour, so in my mind, the more sour it is the more natural. So you might be wondering what brand of yogurt I buy - well it is actually Greek, Fage, and I have to say that I love it. With that said, and given my inquisitive nature, I began asking people if they would buy the Yoplait Greek. Interestingly enough, of those who are currently buying some sort of Greek yogurt, not necessarily Fage said that they wouldn't buy it. Those who consumer Yoplait said that they would definitely...

KFC's Interesting Ad Buy... Is this right?

A huge part of advertising strategy is placement - because depending on where you buy is he awareness that you will get. But before I go into my observation as to the picture you see on the blog, let me begin by sayint that not too long I was reading a very interesting article on the "Disneyzation of Society," which can be boiled down to 4 key objectives: 1) Theming, 2) De-differentiation of Consumption, 3) Merchandising, and 4) Emotional Labor. Though my attempt on today's post is not to talk about the paper it is important to say why it is that I am bringing up. About a decade ago or so, a book that tackled the idea of globalization through the usage of a major corporation, McDonald's, revolutionized the way we look at business - the author called this McDonalization. McDonalization is the idea that global corporations seek to maximize 1) efficiency, 2) calculability, 3) predicatability, and 4) control. Well, in order to be able to accomplish the 4 things, companies...

Consultants: Saving a business but killing your own

As I was waiting on gate D3 in the New York LaGuardia airport, and while waiting for a colleague to get her boarding pass out, I couldn’t help but seeing the guy that you see in the picture. Ok, so far, well you’re probably thinking, well, he looks pretty normal, well dressed, sorry, let me rephrase that, is wearing a suit and tie. Now what caught my attention was when he moved to adjust his place on the 50” seat, you could see his gut just coming out… badly! Please understand that it is not that I am super fit, I mean I like to exercise, and I would do it more if I could. Going back to my observation, immediately after thinking “oh man, that guys is pretty chubby, I thought, well, it must be from all of the crap there has to eat at the airports. I decided to observe a couple more people and see if I saw the following trend: 1. Does he look like a business man? a. Based on the attire. I know that many people whom are business man don’t travel with a suit and tie, bu...

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