360 Degree Business... Amazon's great strategy

I love Amazon - wow, what a strong statement to say about a brand huh? - but, the fact is that I really do love Amazon. I would venture out and say that about 40% of my books are from this site. Any how, not too long ago, I was browsing through the site and there to greet me was the following:

I then thought, nice, the Kindle is the #1 best selling product... and five seconds later thought, well, can you buy the Kindle any other place? And well, like practically everything in life, I search for the answer online, and found the following:

Now, know that its not I have anything against the idea of Amazon promoting the Kindle as the number one selling product on their site, its that if you really think of the products they sell, well it doesnt surprise me... think about the following:

How many books of one kind can they sell?
How many kinds of 1 DVD, MP3, etc can they sell?

There might be a possibility that I am over-analyzing this, but their whole strategic wording surprises me... I kind of think about Apple and the iPod... they sell you the hardware and the content.. nice ;)

Thoughts?!

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