Skip to main content

A Daily Dose of Pop Culture - 01/21/10

I have to be quite honest, and just like the rest of the US, and well practically the world, I enjoy taking my daily dose of pop culture. The most interesting thing is that while going to college I always enjoyed reading about what were the latest trends in fashion, entertainment, movies and/or business, to name a few. The coolest thing of all is that back then it king of was my guilty pleasure, and I mean now it is part of my job!! (how cool is that, seriously?)

As a Planner you should have it at least once a day. You need to know what is going on with the world!

Top 10 Interest things happening RIGHT NOW!! -- how aware are you??
  1. Conan vs. Leno - though this is about to come to an end by EOW, well, you need to watch their show to see how they are bashing each other!
  2. Leno vs. Letterman - in with the old, and out with the new... whaaaat?!
  3. Helping Haiti - everyone wants to help, and that is great, no wrong there, the coolest thing is leveraging social media and texts to do so.
  4. Avatar surpassing Titanic in the near future - expected to surpass $1.6B in the next few days. The following are pretty obvious, James Cameron knows cinema, he knows what consumers want to see, and most importantly, he knows and understands culture!
  5. Heidi Montag/Pratt 10 surgeries in 1 day! - the best thing is that she claims to only have had one surgery, her thinking, well I was only there one day....
  6. Toyota recalling 2.3MM vehicles - wow, trouble in paradise! It seems that for some of their cars the accelerator is getting stuck, that is right, you read right. As a matter of fact, there was an accident and they (Toyota) is getting blamed (4 people were killed).
  7. Starbucks has upped prices - WOW! And you thought they were expensive before... the good thing is that they are ONLY planning on adding it to their most purchased drinks.
  8. Census - campaigns reminding you to be part of the census are joining the air waves; particularly those aiming at minorities
  9. Obama - everything he does! Healthcare, war, economic deficit...
  10. The Apple Mediapad - iPhone technologies, and all others for that matter, move aside, the Mac Daddy of tables is here!
Thoughts????!


Comments

Popular posts from this blog

Its the explanation of the phenomena that gives the insight...

I have always found the following idea among the most interesting in business: numbers = true insight. Strong statement right?! Depending on where you stand, Positivist or Post, you might say that the above statement is true. Now, dont get me wrong, I enjoy numbers (a lot actually), but I feel that businesses nowadays are hanging thei hat on a percentage. Some examples of things I've heard - "Our brand tracking is showing that our awareness has declines 2%... are our TV not working?"  "The advertising strategy is not really moving product (sales)... I really haven't seen a percentage increase..." And I could honestly keep giving examples, but the above two are some I can recall pretty fast. Now, let me say that there is nothing wrong with the above statements, what bothers me is that with numbers we tend to look for one answer and one answer only. The thinking behind this is that there has to be some variable that is affecting the phenomena.But, if the...

Is this not a bit too intrusive?!

I know that good marketing is supposed to catch you a bit off guard and make you think about the message but this is just too much... Why? Because, 1) although it in fact was unexpected, it crossed the privacy line (which by today's standards is pretty low). 2) it's not creative, and 3) lacks authenticity... Which is the last thing you want if you deal with money. Thought?!

Honestly... Who is thinking Arby's??

Having worked at a McDonald's and for the McDonald's brand for a couple of years, seeing advertising like the one below reminds why the golden arches still have the higher share in the fast food market. Please know that I am not saying that McD's has this share solely because of its advertising, but at the very least, their advertising doesn't turn anyone away. While watching TV a couple of weeks ago, I came across the Arby's B-day spot, which you can see below. After watching it I just thought... wow, somebody actually produced this spot? Let me say that there is really nothing wrong with the production, it is more the idea that got produced. The strategy behind this campaign was pretty insightful and good. I'm Thinking Arby's . Ownable , different and niche enough that when you want to eat something hot and tasty only Arby's will suffice, hence you crave and can only think Arby's ... the problem was the execution. Does the guy like the food?...