Skip to main content

Mickey Gets Wolverine... studio, not just costume!

Image
By
Ok, let me start off by saying that I know this are not really new news, but I still felt I wanted to share... in case you hadnt heard. On September 7th of this year, Disney acquired Marvel Entertainment for $4+ billion in cash and stocks.

First thought that came to mind, WOW, is Marvel really worth that much?? And then I remembered that the Spider Man franchise alone has grossed $2.5B worldwide, approximately. To quote Eric Davis, "makes you want to invent your own superhero, right? Cubicle Man, anyone?

Anyway, all jokes aside, what I find the most interesting about this acquisition is the convergence of two very distinct brands. Disney - the all good, always fun family experience, and the Marvel - superhero the more action and more people you save and kill cool experience. Following this thought though, it is also a match made in Hollywood heaven. Disney has the power of distribution, production and budget, while Marvel has the myriad of superheroes to choose from.

As we've seen in the news this past few months, the economy has even hurt Disney, the multi-platform entertainer machine. Now from a Hollywood standpoint, the majority of the movies that have succeeded at the Box Office have either been a sequel, a superhero, or an adaptation of non-fiction novel... and well, that is where Marvel comes in.

Mickey, here comes spidey and wolverine to the rescue!
Labels:

Comments

Post a Comment

Popular posts from this blog

Its the explanation of the phenomena that gives the insight...

By
I have always found the following idea among the most interesting in business: numbers = true insight. Strong statement right?! Depending on where you stand, Positivist or Post, you might say that the above statement is true. Now, dont get me wrong, I enjoy numbers (a lot actually), but I feel that businesses nowadays are hanging thei hat on a percentage. Some examples of things I've heard - "Our brand tracking is showing that our awareness has declines 2%... are our TV not working?"  "The advertising strategy is not really moving product (sales)... I really haven't seen a percentage increase..." And I could honestly keep giving examples, but the above two are some I can recall pretty fast. Now, let me say that there is nothing wrong with the above statements, what bothers me is that with numbers we tend to look for one answer and one answer only. The thinking behind this is that there has to be some variable that is affecting the phenomena.But, if the...
Post a Comment
Read more

Is this not a bit too intrusive?!

By
I know that good marketing is supposed to catch you a bit off guard and make you think about the message but this is just too much... Why? Because, 1) although it in fact was unexpected, it crossed the privacy line (which by today's standards is pretty low). 2) it's not creative, and 3) lacks authenticity... Which is the last thing you want if you deal with money. Thought?!
Post a Comment
Read more

Honestly... Who is thinking Arby's??

By
Having worked at a McDonald's and for the McDonald's brand for a couple of years, seeing advertising like the one below reminds why the golden arches still have the higher share in the fast food market. Please know that I am not saying that McD's has this share solely because of its advertising, but at the very least, their advertising doesn't turn anyone away. While watching TV a couple of weeks ago, I came across the Arby's B-day spot, which you can see below. After watching it I just thought... wow, somebody actually produced this spot? Let me say that there is really nothing wrong with the production, it is more the idea that got produced. The strategy behind this campaign was pretty insightful and good. I'm Thinking Arby's . Ownable , different and niche enough that when you want to eat something hot and tasty only Arby's will suffice, hence you crave and can only think Arby's ... the problem was the execution. Does the guy like the food?...
1 comment
Read more