Mickey Gets Wolverine... studio, not just costume!

Ok, let me start off by saying that I know this are not really new news, but I still felt I wanted to share... in case you hadnt heard. On September 7th of this year, Disney acquired Marvel Entertainment for $4+ billion in cash and stocks.

First thought that came to mind, WOW, is Marvel really worth that much?? And then I remembered that the Spider Man franchise alone has grossed $2.5B worldwide, approximately. To quote Eric Davis, "makes you want to invent your own superhero, right? Cubicle Man, anyone?

Anyway, all jokes aside, what I find the most interesting about this acquisition is the convergence of two very distinct brands. Disney - the all good, always fun family experience, and the Marvel - superhero the more action and more people you save and kill cool experience. Following this thought though, it is also a match made in Hollywood heaven. Disney has the power of distribution, production and budget, while Marvel has the myriad of superheroes to choose from.

As we've seen in the news this past few months, the economy has even hurt Disney, the multi-platform entertainer machine. Now from a Hollywood standpoint, the majority of the movies that have succeeded at the Box Office have either been a sequel, a superhero, or an adaptation of non-fiction novel... and well, that is where Marvel comes in.

Mickey, here comes spidey and wolverine to the rescue!

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