This post is a quickie... I just wanted to give HEB credit for being innovative on their way of moving products across categories. All you do is buy a the 'big' ticket item of the week, usually meat, and they'll throw in the buns, mustard, and chips (all their brand of course). Anyway, this is perfect during this economic situation, they are not 'rolling back,' they are giving you something for free. It's a good idea to mention that based on research, it has been said that those that advertise (or give something) during economic downturns see an increase in loyalty and purchase intent...
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