Skip to main content

Are companies taking advantage of the recession?

Image
By
It has definitely being a while since I last wrote something... but things have been pretty crazy lately. With that said, there are a couple of really good articles/thoughts (at least I think) that I will be sharing soon.

So, lately all we hear about has the words "recession," "economic downturn," "stimulus," "job loss," .... etc.

I know that I am definitely not the only one that has thought of the following thing...

"we've all heard that during an economic downturn, companies tend to lower/cut their advertising budget, but it should be the other way around.... right?"

Well, for today, I'm not going to talk about advertising, but about Human Capital. As I was leaving my apartment, I was overheard the newscaster say "The SA Express is thinning the newspaper, making it two inches wider but leaving the font same size... oh yes, and its increasing the price, oh and they are cutting 120 people."

So... I was thinking, how many companies are just cutting people off because this is the time to do it. Not everyone is on the same boat as GM or Chevy, where it seems like they HAVE to cut people, but due to certain regulations they really can't.

From a company's side it makes sense, make it while the market permits it. Keep only the best!

I'm not saying that this is wrong or right, but just felt like sharing. Thoughts?!
Labels:

Comments

Post a Comment

Popular posts from this blog

Its the explanation of the phenomena that gives the insight...

By
I have always found the following idea among the most interesting in business: numbers = true insight. Strong statement right?! Depending on where you stand, Positivist or Post, you might say that the above statement is true. Now, dont get me wrong, I enjoy numbers (a lot actually), but I feel that businesses nowadays are hanging thei hat on a percentage. Some examples of things I've heard - "Our brand tracking is showing that our awareness has declines 2%... are our TV not working?"  "The advertising strategy is not really moving product (sales)... I really haven't seen a percentage increase..." And I could honestly keep giving examples, but the above two are some I can recall pretty fast. Now, let me say that there is nothing wrong with the above statements, what bothers me is that with numbers we tend to look for one answer and one answer only. The thinking behind this is that there has to be some variable that is affecting the phenomena.But, if the...
Post a Comment
Read more

Is this not a bit too intrusive?!

By
I know that good marketing is supposed to catch you a bit off guard and make you think about the message but this is just too much... Why? Because, 1) although it in fact was unexpected, it crossed the privacy line (which by today's standards is pretty low). 2) it's not creative, and 3) lacks authenticity... Which is the last thing you want if you deal with money. Thought?!
Post a Comment
Read more

Honestly... Who is thinking Arby's??

By
Having worked at a McDonald's and for the McDonald's brand for a couple of years, seeing advertising like the one below reminds why the golden arches still have the higher share in the fast food market. Please know that I am not saying that McD's has this share solely because of its advertising, but at the very least, their advertising doesn't turn anyone away. While watching TV a couple of weeks ago, I came across the Arby's B-day spot, which you can see below. After watching it I just thought... wow, somebody actually produced this spot? Let me say that there is really nothing wrong with the production, it is more the idea that got produced. The strategy behind this campaign was pretty insightful and good. I'm Thinking Arby's . Ownable , different and niche enough that when you want to eat something hot and tasty only Arby's will suffice, hence you crave and can only think Arby's ... the problem was the execution. Does the guy like the food?...
1 comment
Read more