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Product Placements in Back to the Future

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This past Saturday was pretty low-key for me. Did the usual, woke up, read some articles, went for a jog and before I getting to work, Back to the Future came on. Needless to say, I watched the movie and man... what a good movie!!

Before going on a tangent here I couldn't help and notice all of the products/brands that were in the movie. Not too long ago (year or two ago) when Talladega Nights came out we (advertisers/marketers) kept talking about all of the product endorsements/placements this movie had.

Did they have a good Marketing Return On Investment (MROI)? I sure think so. The interesting thing about Back to the Future is that the prods placements felt organic and just part of the movie... much unlike Will Farrell's movie.

The following are a couple of brands that I saw in the movie...

Toyota







Nike









Miller Lite












JCPenney









Delorean









Calvin Klein - Purple






Can you think of brands/products that you've seen in movies that have made you want to go buy them? Why? Did it make you like the movie more?
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Comments

  1. VicFebruary 8, 2009 at 10:32 PM

    If you want to see a movie with a ridiculous amount of products advertised in it, see "Transformers," I think there around 25 if not more.

    But definitely a movie to watch, not only because of its cute story plot, but because the way the entire script was influenced by companies is "Miracle on 8th street."

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