Kevin Roberts, CEO Worldwide of Saatchi & Saatchi once said, "For great brands to survive, they must create Loyalty Beyond Reason in consumers. This is the only way they can differentiate themselves from the millions of going-nowhere 'blands.' The secret is the use of Mystery, Sensuality, and Intimacy."Austin, Texas has been my home for the last 4 1/2 years. From the moment I arrived, I felt in love with the landscaping, the environment, the vibe and of course the candidness of its people. It is a magical place where people from many different backgrounds and ages convey.
I have now lived in three cities, my hometown, Mexico City, Vaxjo, Sweden and Austin, Texas. I will miss Austin the most. In Austin, you can never be bored. It is a great college town, and it is safe. It has great restaurants, night life, music scene, and many outdoor activities.
Austin, will always have a special place in my heart, not only because I made several good friends, but also because it help me grow as a person when I faced rough times. Last, but not least I got married here, and that alone speaks for itself.
It is time to move on to greater things. I am happy that I am only moving 3 hours away from here, so it will be easy to come back an visit.
If I had to define Austin's brand proposition, it will be: Mysterious, energetic and amicable. Austin is a lovemark of mine because I have an intimate relationship with it. It was not just another city to me. I will always talk great things about it, and one day I may come back.
Hook em Horns!
Nice posting yits... nice posting.
ReplyDeleteIts very interesting to see how you feel about the Austin brand. The few times I've been there, I feel the same; I like the city, the people, the university and the so many good restaurants!... particularly Zocalo… mmhhh just thinking about it makes me want to go.
Like you, I have lived in a couple of different cities, the majority in Texas (Juarez (MX), El Paso, Wichita Falls, Lubbock, San Antonio) but my favorite Dallas.
As we know, you will be moving to Dallas, and I couldn't be happier for you. Though people like to sometimes refer to this city as 'pretentious' I still love it. You will find a plethora of good restaurants, things to do, the opera, the symphony, comedy clubs, 3D cinemas, lakes, the rail, amazing burger joints, four major league sports... and what I love the most... the so many different pockets of diverse population. One block you are in an amazing part of town, the next block is pretty questionable.
One thing is for sure, Dallas feels like a planned city; the infrastructure is pretty good for a metropolitan city.
I'm not saying Dallas is perfect, but it definitely has a special place in my heart, and we will probably be visiting more often, now that you are 5hrs away, then when we were 1.25.
Last, but not least, and to relate this posting to advertising/marketing, there is an academic journal that literally talks about this that we are talking today; its called Place Branding.
So you’ve described the Austin brand as: Mysterious, energetic and amicable.
I think of Dallas as… Diverse, Sporty, Trendy, Business and Fun.
I will let you decide and tell me what you think…
Best of luck in your new city!
Bienvenido al Metroplex
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