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What many are talking about...

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Last weekend I went to visit my friend Pepe in Houston, TX. While we were watching the football game between the Cardinals vs. Falcons, we saw Pepsi's new TV spot, which showcases the brand's newest logo. Pepe automatically said, "It looks like Obama's logo, they copied it." I thought to myself, "Really? How so? Why would they do that?" Apparently I haven't paid enough attention to Obama's logo to suggest that it looks like Pepsi's new logo, which cost around $1 million to craft, or vice versa. Today, I started looking around on the internet, and I found out that hundreds of people are commenting about this topic on blogs, forums and news articles. My point is not to argue whether they look the same (it is clear to me that they don't), or if PEPSI copied Obama's logo, which I heard a rumor that they both used the same creative team, or if PEPSI is using Obama's wave to regain the new generation momentum once again. There is plenty of conversation about this topic on the web.
The point I want to make is that that both Obama and PEPSI have successfully accomplished their goal. They have created two iconic symbols that are recognized by most and represent value to people. Perhaps PEPSI's intention was to be associated with Obama, or perhaps it is a mere coincidence. Whatever it is, it has people talking about PEPSI, and that can only mean on thing... mission accomplished!

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Comments

  1. IsaacJanuary 7, 2009 at 10:35 AM

    I like your comment about "Pepsi wanting to regain the new generation momentum" by basking in Obama's glory, if you will.

    I have to say that to me they do look alike. Let us also remember that Pepsi's logo was created way before Obama's.

    Last, but not least, it makes sense that consumer find both logos to be very similar, for they will hardly ever have to see them next to each other.

    What is more interesting to me is to research on the palette of colors chosen, and why the wavy lines. On Obama's you can clearly see the 'horizon of change' with soft colors.

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  2. AnonymousJanuary 7, 2009 at 12:21 PM

    I'm going to agree with Isaac. Pepsi's logo has been around for quite some time and has always been round and always red, white and blue.

    I do think it is humorous, however, that people are reacting to a "change" in Pepsi's logo, when change is the basis for Obama's logo.

    In my opinion, it's just coincidence as I am sure that Pepsi has been reworking their logo for a while. But it is always good to have people talking about your brand!

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