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Insight...

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I'd like to share with you what I think is one of the best approaches I've ever heard when it comes to define the so-called word "insight."

“At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his actions, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being”
- Bill Bernbach

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