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BUD's Imaginary Friend... did you have one?

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Today is Friday, and with that in mind, today's posting is just for the sake of sharing a good spot.

I've worked on the beer business for over a year and I have to say that advertising is usually driven by delivering spots on equity, liquid creds, heritage, etc... but not necessarily driven by humor and sprinkling the brand here and there.

What makes me like the spot below so much is the way they integrate brand cues throughout the spot. Personally, I believe that spot below is one of the funniest beer spots I've seen lately...

And to leave you with some thought starters...

How is Bud seen in Argentina? Does it go with the brand personality? Does the spot deliver on taste, heritage, etc???


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