Adver-Kiosk

Picture this. Monday 11:10am, you are in the middle of an important document, you have been sneezing all night, your nose is stuffed, your eyes all watery, your throat hurts... in other words, your allergies are killing you (though it actually seems like you are getting sick). Before you read the actual incident, please picture the commercial from Chase I believe, where a guy calls customer service and a guy in the middle of Antarctica by the name of Lucy takes the phone call and hangs up after he is not able to understand what the cardholder wants. Any how, so the phone rings, and the call goes something like this: Caller: "Hello, is Mr. Iñiez (enneaus) there?" Me: Annoyed by the fact that he is not able to pronounce my last name correctly and with a strong tone reply: "I'm sorry... who? Mr Iñiez?" Caller: "Mmmmhhhh.... Hello, is Mr. Iñiez (enneaus) there?" Me: Even more annoyed now, as he seems to not be paying attention. Do you mean Mr. Muñoz?...

As the yogurt wars continue to strengthen, brands are needing to find a stronger point of differentiation and go after stronger niches. While reading something online a couple of days ago, the above ad came up and left me thinking; is this right? Let me begin by saying that I love yogurt and in fact have it for breakfast most often than not. To be quite frank, I have never being a big fan of Yoplait - it's too sweet for my taste. This could very well be the fact that I grew up in Mexico, where yogurt is sour, so in my mind, the more sour it is the more natural. So you might be wondering what brand of yogurt I buy - well it is actually Greek, Fage, and I have to say that I love it. With that said, and given my inquisitive nature, I began asking people if they would buy the Yoplait Greek. Interestingly enough, of those who are currently buying some sort of Greek yogurt, not necessarily Fage said that they wouldn't buy it. Those who consumer Yoplait said that they would definitely...