GeoTagged, [N30.23898, E97.76146] I go to the university Monday - Wednesday, and since parking is not only expensive but there are only 14,000 spaces to accomodate 50,000+ students... Well I've opted to take the bus. With that said, I have started taking the bus, and let's just say that it is the way to travel here. Well, i'm addicted to advertising, and so during my pretty peaceful ride I take the opportunity yo just stare through the window and watch OOH billboards. We live in a society of "it's all about me," and we enjoy pushing the laws and our attention to the limits; via texting while driving, changing CDs, cleaning the car, talking on the phone, watching movies, doing your make up or the worst drinking under the influence. Now in order to be able to get your point across to these last group people/consumers your message needs to be short, strategic and to the point. The attached OOH does an amazing job, I think. What do you??
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