Based on the last post, and continuing to speak about the new amazing price that is free , here is a really interesting book on the topic. Chris Anderson, the author, does a very good job at promoting the idea that free is in fact the best way to make money. As a matter of fact, if you want his book go to Longtail.com or download it from iTunes (quick FYI, its one podcast per chapter). He goes on to that say free in this economy is not just another marketing gimmick, but in fact something that will attract customers. To close, here is a great example of what free can do for you. Radiohead's In The Rainbows album, was available for practically nothing online - it wasnt free, but it was whatever the consumer wanted to pay (not quite the normal $15.00). To date, the average amount paid was $6 for the album, but it has been the most successful. The tour that followed the album sold 1.2million tickets... making it their biggest. As we are thinking about marketing to the new consumer (t...
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